Privacy Policy

4.1 Policy Purpose & Application Scope

This Privacy Policy is formulated by Sam Edelman official e-commerce platform to standardize the collection, use, storage, protection and management of user personal information, fully protect the personal privacy and information security of global platform users, and ensure that all data operation behaviors of the platform comply with international e-commerce industry norms and information security standards. This policy applies to all users who browse the official website, register accounts, place orders for consumption, subscribe to platform information and enjoy platform services, covering all personal information processing links of the platform.
The platform always regards user personal information security as the top priority of operation and management, and strictly abides by the principle of legality, legitimacy, necessity and transparency in all information collection and use behaviors. This policy clearly defines the type of user information collected by the platform, the purpose of information use, the scope of information sharing, user information protection measures and user privacy rights, so that every user can clearly understand the platform’s information management rules and safely use the platform’s shopping services.

4.2 Types of Collected User Information

In order to provide users with accurate, efficient and personalized e-commerce services, the platform will collect necessary user information in a standardized and minimal range, mainly including account registration information, order transaction information, logistics delivery information and website browsing information. Account registration information includes user’s registered mobile phone number, email address, account password and basic personal setting information, which is used to complete user identity authentication and account management.
Order transaction information includes user’s shopping order records, payment records, product purchase preferences and consumption history, which is used to complete order settlement, after-sales service and transaction record retention. Logistics delivery information includes the recipient’s name, delivery address, contact phone number and postal code, which is specially used for order logistics distribution and terminal delivery services. Website browsing information includes user’s browsing track, product collection records and service interaction records, which is used to optimize website operation and provide personalized product recommendation services.

4.3 Purpose of Information Use & Processing Rules

The platform only uses the collected user information for legitimate shopping service and platform operation purposes, and will not use user personal information for illegal profit-making activities without user authorization. First, user account information is used to complete user identity verification, ensure the security of user account login and transaction, and facilitate users to manage personal accounts, orders and after-sales services independently. Second, order and logistics information is used to complete order processing, product shipment, logistics distribution, after-sales return and refund services, ensuring the smooth completion of user shopping transactions.
Third, user browsing and consumption preference information is used to optimize the platform’s product layout, update trendy products, and provide users with accurate personalized product recommendations and preferential activity reminders, improving user shopping efficiency and experience. Fourth, user contact information is used to send official platform notifications, order logistics updates, after-sales processing results and legitimate preferential activity information, ensuring that users can obtain platform service dynamics in a timely manner. All information processing behaviors of the platform adhere to the principle of necessity, and no excessive information collection and processing will be carried out.

4.4 Information Storage & Security Protection Measures

The platform adopts international advanced data encryption technology and secure server system to store user personal information, and establishes a complete set of information security management mechanisms to fully prevent user information leakage, tampering, loss and illegal access. All user personal data is stored in encrypted form, and only authorized professional operation and maintenance personnel can access the data through dedicated channels, with strict access authority control and operation log records.
The platform regularly carries out system security detection, vulnerability scanning and data risk assessment, timely repairs system security loopholes, and upgrades data protection technology to ensure the long-term security and stability of user information data. At the same time, we have formulated strict internal employee confidentiality management systems, prohibiting any employee from illegally querying, disclosing, selling or using user personal information, and those who violate the confidentiality regulations will be held accountable in accordance with relevant management systems.

4.5 Information Sharing & Third-Party Supervision

Sam Edelman will not sell, rent or disclose user personal information to any irrelevant third-party institutions and individuals without the explicit authorization of users. In order to ensure the smooth completion of user orders and services, the platform will only share the necessary user logistics information and order information with cooperative logistics service providers and payment institutions, and the shared information is only used for order transportation and fund settlement services.
All third-party cooperative institutions of the platform have signed strict confidentiality agreements with us, requiring them to abide by international privacy protection standards, protect user information security, and not use the shared user information for other purposes. The platform has established a long-term third-party supervision mechanism to regularly inspect the information management behaviors of cooperative institutions to ensure that all information sharing behaviors are standardized and compliant.

4.6 User Privacy Rights & Information Management

Users have independent privacy management rights for their personal information on the platform, including information query, modification, deletion and authorization cancellation rights. Users can log in to the personal account center to view, modify and update personal basic information, delivery address information and account setting information independently. For the unnecessary personal information stored by the platform, users can apply for deletion through customer service channels, and the platform will complete the information cleaning within the specified time after verification.
Users have the right to refuse the platform’s personalized recommendation service and preferential information push, and can turn off the relevant information receiving function in the account settings. If users find that their personal information is leaked or illegally used, they can feedback to the official customer service team at any time, and the platform will immediately launch the investigation mechanism, take emergency protection measures, and properly solve the user’s information security problems.

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